If the price of a Big Mac low then we can say that the prices in the country are low, even if the high prices are relatively high. One other example is that Russia has one of the cheapest Big Macs, despite the fact that Moscow is the most expensive city in the world. [27], Six fastest earned (July 2015) This statistic shows the average working time required to buy one Big Mac in selected cities around the world in 2015. L’indice Big Mac en replay sur France Culture. Not all Big Mac burgers offered by the chain are exclusively beef. Mais pourquoi avoir choisi un hamburger ? Tous les prix relevés sont convertis en dollars américains, selon les taux de change en vigueur. Ce produit présente l’intérêt d’avoir les mêmes co… One suggested method of predicting exchange rate movements is that the rate between two currencies should naturally adjust so that a sample basket of goods and services should cost the same in both currencies. L'Indice Big Mac est publié chaque année depuis maintenant plus de 25 ans par le très sérieux journal "The Economist". Big Mac index - the cost of a burger in McDonald's network. McDonald’s est aujourd’hui le symbole par excellence de la mondialisation : 70 millions de consommateurs issus de 120 pays fréquentent chaque jour l’un des 33 0… L’indice Big Mac est un indicateur informel permettant de mesurer la parité de pouvoir d’achat (PPA) entre deux devises. Hier kommt der Gold Mac Index: Der GMI von Gold.de", "Prices and Earnings: A Comparison of Purchasing Power Around the Globe", "Chai Latte: Origin, Economic Implications and Global Index", "Lies, flame-grilled lies and statistics", "The KFC Index Report by Sagaci Research", "Expenditures of urban and rural households in 2011", "Big Mac Index Counts Ruble as Most Undervalued Currency", "Moscow Is Now the World's Most Expensive City", "Moreno pierde la batalla: el Big Mac sale del freezer y aumenta 26% su precio", "Big Mac? Retrouvez l'émission en réécoute gratuite et abonnez-vous au podcast ! Si le Big Mac coûte la petite fortune de 6,76 dollars en Suisse, il ne coûte que 5,58 dollars dans son pays d’origine en janvier 2019. bucket to compile its data).[17]. Pour cela, ils s’appuient sur le prix d’un produit unique : le Big Mac. [13], Global personal finance comparison website, Finder.com, released a more comprehensive Starbucks Index in 2019, which analyzed coffee prices for a tall latte in 76 countries and autonomous regions around the world. The report included a Latte Line, which measured the correlation between the price of coffee and a country's GDP.[14]. The Big Mac Index is published by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries. Les pays nordiques auraient donc, selon cet indice, un niveau de vie plus élevé que les pays du Sud. Guillermo Moreno, Secretary of Commerce in the Kirchner government, reportedly forced McDonald's to sell the Big Mac at an artificially low price to manipulate the country's performance on the Big Mac index. There is a lot of variance with the exclusively beef "Big Mac": the Australian version of the Big Mac has 22% fewer Calories than the Canadian version, and is 8% lighter than the version sold in Mexico.[24]. [23][22] In June 2012, the price of the Big Mac value meal suddenly rose by 26%, closer to that of other meals, after The Economist, The New York Times, and other media reported on the unusual pricing. L’indice Big Mac est un indice inventé en 1986 par le magazine hebdomadaire anglophone The Economist dont le but est de mesurer la parité de pouvoir d’achat entre les pays. En 1986, un petit groupe de collègues du journal britannique “The Economist” propose un indicateur de comparaison du coût de la vie dans différents pays du monde. In India – which is a predominantly Hindu country – beef burgers are not available at any McDonald's outlets. It "seeks to make exchange-rate theory a bit more digestible."[1]. Indice Big Mac. In addition, there is no theoretical reason why non-tradable goods and services such as property costs should be equal in different countries: this is the theoretical reason for PPPs being different from market exchange rates over time. For these reasons, the index enables a comparison between many countries' currencies. Actualités, analyses, multimédia. T HE BIG MAC index was invented by The Economist in 1986 as a lighthearted guide to whether currencies are at their “correct” level. Gold-Mac-Index: The value of the purchasing power for 1 g of gold (Gold.de:[11] calculation of the gold price average of the corresponding year), how many burgers one got for 1 g gold. This value is then compared with the actual exchange rate; if it is lower, then the first currency is under-valued (according to PPP theory) compared with the second, and conversely, if it is higher, then the first currency is over-valued. Ce dernier est considéré comme un indicateur permettant de comparer les niveaux de pouvoir dachat entre plusieurs économies. L'Indice Big Mac a été inventé en 1986 et se fonde sur la théorie de la parité des pouvoirs d'achat. Chaque année, l'hebdomadaire The Economist dresse la liste des différents prix du Big Mac dans les principales zones géographiques. – YouTube", Big Mac Index in text format for analysis, UBS Prices and Earnings Report 2006: Dublin is 8th most expensive city but 3rd highest for net earnings, https://en.wikipedia.org/w/index.php?title=Big_Mac_Index&oldid=997204113, Articles with dead external links from June 2020, Wikipedia pages semi-protected from banned users, Articles needing additional references from October 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License, the implied purchasing power parity was $1.56 to £1, that is $3.57/£2.29 = 1.56, this compares with an actual exchange rate of $2.00 to £1 at the time, This page was last edited on 30 December 2020, at 13:15. It "seeks to make exchange-rate theory a bit more digestible." At 6.91 U.S. dollars, Switzerland has the most expensive Big Macs in the world, according to the July 2020 Big Mac index. Lebanese pound overvalued by the market by 4.25%. En zone euro, il nous faut débourser en moyenne 4,64 dollars pour déguster un Big Mac. For example, in Africa McDonald's is only present in Morocco, Egypt and South Africa (there has been a similar index created solely for Africa called the "KFC Index": as the name suggests, instead of using a Big Mac, this index uses KFC's Original 15 pc. The Big Mac (and virtually all sandwiches) vary from country to country with differing nutritional values, weights and even nominal size differences. For example, using figures in July 2008:[4]. L’ indice Big Mac est une mesure fruste de parité de pouvoir d'achat (PPA), inventée par le magazine The Economist en 1986. Par exemple, si vous recherchez la Corse tapez : corse, france, Vous recherchez un itinéraire ? The gap between its average annual rate of burger inflation (19%) and its official rate (10%) is far bigger than in any other country. Le Big Mac français est l'un des plus chers au monde INFOGRAPHIE - En France, le prix du Big Mac s'élève à 3,90 euros alors que dans la zone euro, le prix moyen de ce burger est de 3,68 euros. Ainsi, chaque année depuis 1986, le très sérieux hebdomadaire The Economist publie son indice Big Mac . Big Mac contains meat, vegetables, cheese, bread and other foods. The relative cost of high-margin products, such as essential pharmaceutical products, or cellular telephony might compare local capacity and willingness to pay, as much as relative currency values. Vous êtes ici : Social status of eating at fast food restaurants such as McDonald's in a local market, what proportion of sales might be to expatriates, local taxes, levels of competition, and import duties on selected items may not be representative of the country's economy as a whole. Il permet de mesurer le temps de travail nécessaire pour pouvoir s’acheter le fameux sandwich dans chaque pays. The Chicken Maharaja Mac serves as a substitute for the Big Mac. L’ indice Big Mac est une mesure fruste de parité de pouvoir d'achat (PPA), inventée par le magazine The Economist en 1986. A Swiss bank has expanded the idea of the Big Mac index to include the amount of time that an average local worker in a given country must work to earn enough to buy a Big Mac. The Big Mac Index is published by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries. Considering that Big Mac costs 6.91 francs in Switzerland, the USD/CHF rate expressed in the Big Mac Index terms should be 1.14 francs per dollar. [1] Metodologia. Retrouvez plus d'infos sur le site Sputnik France [12], In 2017, the comparison platform Versus did a version called The Chai Latte Global Index, comparing Starbucks Chai Latte prices worldwide, by first converting the local prices into USD. Big Mac est une marque commerciale [1] attachée à un hamburger commercialisé par McDonald’s, une chaîne de restauration rapide américaine.Lancé dans la ville américaine de Pittsburgh en 1967 et dans tous les États-Unis en 1968, le Big Mac est l'une des préparations phares de l’enseigne. In 2020, Brazil was the Latin American country in which buying a Big Mac was the most expensive. Invented in 1986 by The Economist, the index monitors the prices of the Big Mac hamburger in various countries around the world and compares them according to the theory of purchasing power parity. Au départ, c’est une boutade de quelques journalistes du très sérieux magazine The Economist. [28], Six slowest earned (July 2015) This statistic shows the average working time required to buy one Big Mac in selected cities around the world in 2015. Six most expensive (18 July 2018) This statistic shows the most expensive places to buy a Big Mac. (Table)", "Big Mac Index? On 1 November 2009, all three of the McDonald's in Iceland closed, primarily due to the chain's high cost of importing most of the chain's meat and vegetables, by McDonald's demands and standards, from the Eurozone. [25][26] Fish and lamb are produced in Iceland, while beef is often imported (but also exported). O Índice Big Mac, oficialmente Big Mac Index é um índice calculado sobre o preço do Big Mac em mais de cem países, criado em 1986 e é calculado pela The Economist, tendo como foi criado para explicar um conceito econômico chamado paridade de poder de compra. The Economist sometimes produces variants on the theme. The Big Mac index was introduced in The Economist in September 1986 by Pam Woodall[2] as a semi-humorous illustration of PPP and has been published by that paper annually since then. As of April 2009, the Big Mac was trading in Germany at €2.99, which translates into US$3.96, which would imply that the euro was trading above the PPP, with the difference being 10.9%. L’indice Big Mac est un indice inventé en 1986 par le magazine hebdomadaire anglophone The Economist dont le but est de mesurer la parité de pouvoir d’achat entre les pays. Thus the relative prices reflect more than currency values. At the time, a Big Mac in Iceland cost 650 krona ($5.29), and the 20% price increase that would have been needed to stay in business would have increased that cost to 780 krona ($6.36). The Big Mac was chosen because it is available to a common specification in many countries around the world as local McDonald's franchisees at least in theory have significant responsibility for negotiating input prices. The index also gave rise to the word burgernomics.[3]. The Big Mac Index is limited by geographical coverage, due to the presence of the McDonald's franchise. Critics of the presidency of Cristina Fernández de Kirchner in Argentina and many economists believe that the government has for years falsified consumer price data to understate the country's true inflation rate. En comparant le prix d’un hamburger préparé chez McDonald’s aux États-Unis avec ceux vendus dans d’autres pays, les investisseurs peuvent se faire une idée de la disparité existant entre les pouvoirs d’achat des devises nationales. The so-called Big Mac index is regarded as an indicator for the purchasing power of … Pour que des comparaisons internationales soient réalistes, il faut que les produits comparés soient rigoureusement les mêmes. In the Big Mac Index, the basket in question is a single Big Mac burger as sold by the McDonald's fast food restaurant chain. However, this theory can be criticised for ignoring shipping costs, which will vary depending on how far the product is delivered from its "single place" of manufacture in China. [27], Six cheapest (18 July 2018) This statistic shows the least expensive places to buy a Big Mac. This is a simple currency converter that uses the Big Mac Index currency data as a base. Nevertheless, McDonald's is also using different commercial strategies which can result in huge differences for a product. They no longer prominently advertised Big Macs for sale and the sandwich, both individually and as part of value meals, was being sold for an unusually low price compared to other items. Vendu dans 118 pays à travers le monde, Mac Donald's et son Big Mac sont devenus universels. The Big Mac PPP exchange rate between two countries is obtained by dividing the price of a Big Mac in one country (in its currency) by the price of a Big Mac in another country (in its currency). "[16] That year the press began reporting on unusual behavior by the more than 200 Argentinean McDonald's restaurants.